Our Process

Web design is all about understanding the right balance between form and function. We use the right fonts, colors, and design motifs. But the way people navigate and experience your site is just as important.


Goal identification

We start off with discussing the client's needs or what goals the site needs to fulfill. Because setting goals is the first step in turning the unknown into known.


Scope Definition

After knowing the site's goal, we then determine what pages and features are needed, and map the timeline to build them.


Sitemap creation

With the scope well-defined, we start digging into the sitemap, defining how the content and features will interrelate.


Content creation

Now that we have a bigger picture of the site in mind, we start creating content for the individual pages, always keeping search engine optimization in mind to help keep pages focused on a single topic.


Visual Elements

With the site architecture and some content in place, we then start working on the visual brand. Depending on the client, this may already be well-defined, but you might also be defining the visual style from the ground up. 



Now, when everything is in place, it's time to make sure it all works on a variety of devices and with automated site crawlers, identify everything from user experience



Once everything's working beautifully, it's time to plan and execute the site launch! This should include planning launch timing and marketing strategies — i.e., when is the site launching and how will the world know?

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